Rocky was the beloved pet of NéVetica's CEO, Dr. Lance London. Through a tragic, turned triumphant experience, Dr. London was inspired to create NéVetica, Your Pet’s Choice. In 2016, Dr. London arrived home and found Rocky lifelessly laying on his garage floor . After rushing him to the veterinarian, he discovered that Rocky had a massive, life-threatening stroke. The prognosis was grim and the veterinarian advised Dr. London to put Rocky down. Rocky had been a part of Dr. London’s life for 17 years at the time of his stroke, so it was vital to Dr. London that every effort be made to save Rocky's life. Out of this effort was birthed hope for pet parents everywhere, through NeVetica, Your Pet's Choice.